Leads Management
From metrics to conversations
Turn performance evidence into new-business workflow: capture prospect URLs, run automated mobile and desktop analyses, generate shareable one-page reports, and move leads through stages aligned with outreach. Built for agencies that sell audits and retainers. Which in-app prospecting features appear for each seat depends on your plan and rollout phase.
Why it matters
Tangible proof, faster qualification, less generic cold outreach.
Evidence-backed openers
Lead with real LCP, INP, and CLS context, not vague “we make sites faster.”
Shareable artefacts
One-page reports and expiring links support follow-up without forwarding raw PSI tabs.
Pipeline discipline
Stages mirror how agencies qualify, propose, and close performance work.
A practical flow
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Ingest a prospect URL.
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Run mobile and desktop analyses (same strategies as monitoring).
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Generate a summary and share an expiring link.
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Track stage and owner inside your pipeline.
Email templates for faster prospecting
Lead campaigns hold a few reusable HTML email bodies you write once. After the prospect’s mobile and desktop checks finish, Watcher drops in the best match automatically so outreach stays on-brand without you rewriting every thread from scratch.
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Variables: Templates support Blade-style placeholders for the lead, completed analyses, headline metrics from the run, and an optional expiring public report URL when you turn that on for the campaign.
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Subject line: One subject line per campaign, rendered with the same context as the body, so the inbox line can reference the site or headline results without hand-editing every send.
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Before send: The lead needs completed analyses and a contact email. When report links are enabled, the time-limited URL is generated at send time and embedded in the rendered template.
When a lead becomes a client
Graduate prospects into full workspaces and reporting so the same product supports new business and ongoing client updates.