The Tool Everyone Knows — And Its Limits PageSpeed Insights is free, official, and accurate. It runs Google's Lighthouse under the hood and shows both lab data (Lighthouse) and field data (Chrome User...
The Three Numbers That Control Your Search Rankings Google's Core Web Vitals boil down to three metrics: LCP, INP, and CLS. Each measures a different dimension of user experience, and each has specifi...
Core Web Vitals are a set of specific metrics that Google uses to evaluate the real-world user experience of a web page. They're not theoretical benchmarks — they're based on how actual users experience your site in the field.
Your agency is growing. You've gone from managing 5 client sites to 25, and you're adding more every month. But your performance monitoring process hasn't scaled with your business.
This is the Apogee Watcher changelog: a periodic summary of what we built and shipped, for anyone who wants to follow along. This changelog catches up on what we built from the start of the project th...
You've just run a PageSpeed test and the results are in—but when you try to explain them to your client or marketing team, you're met with blank stares. This is the stakeholder visibility problem.
When your client says the site feels slow, you need answers fast. Watcher stores test results and budget alerts in one place so you can see what changed and fix it—without juggling multiple tools.
You know the drill. You have Google PageSpeed Insights open in one tab, checking scores manually. Your uptime monitoring tool in another. Performance budgets tracked in a spreadsheet. This is the fragmented monitoring problem.
Running a digital agency means managing dozens of client websites. We are building Watcher to solve the performance monitoring problems we faced ourselves.
