What Interaction to Next Paint measures, why it replaced First Input Delay in March 2024, and how to treat INP in audits and ongoing monitoring.
AI Overviews don't create clicks—they reduce them. Two large studies, from Ahrefs and Amsive, have put numbers to what many site owners already feel: organic traffic from informational queries is dropping, and AI Overviews are a major factor.
You need to know whether fixing Core Web Vitals will actually move the needle for rankings — and what to tell clients. Here's what the data shows so you can prioritise with confidence and justify monitoring.
Website load speed is how quickly your pages load and become usable for visitors. It’s the time from when someone opens a link to when the main content is visible and the page responds to taps or clic...
ChatGPT, Perplexity, Claude, and Google’s AI Overviews don’t magic their answers out of thin air. They rely on systems that fetch, read, and interpret web pages. If your site is slow, times out, or hides content behind heavy client-side rendering, those systems may never get your content in the first place.
The first half of February was dominated by one milestone: we brought the site online. The homepage, landing, and blog are live for testing and early-access signups, and we’ve started to add the structure that will make the blog and content side of Apogee Watcher useful for our users and for search.
Core Web Vitals are a set of specific metrics that Google uses to evaluate the real-world user experience of a web page. They're not theoretical benchmarks — they're based on how actual users experience your site in the field.
